Great niche brands, made-to-order products, and one accountable company behind all of them.
Optimize360 Innovations LLC is a Texas-registered limited liability company headquartered in Houston. We design, market, and sell custom-printed apparel and accessories through our own direct-to-consumer online stores, including Witty Imprints and Wearlyo.
We work on a print-on-demand model: products are produced only after a customer orders them, through established print partners. That lets each of our brands offer a wide, frequently updated catalog without holding inventory — and it means every item is made specifically for the person who bought it.
The company is managed by its owner, Abdul Basit, and our team handles everything from product design and storefront operations to customer support and order resolution across all brands.
Every store we operate follows the same published terms, refund policy, and shipping standards. Customers always know who they're buying from.
Checkout on our stores is processed by established payment providers over encrypted connections. We never store full card details on our own systems.
If an order arrives damaged, misprinted, or not at all, we make it right with a replacement or refund — handled by our own support team, not a third party.
Reach out to our team — we're happy to answer questions about the company or any of our brands.